“I soon realized that these men were actually just buying for themselves.”Īs Chen and her team began diving deeper into research, unexpected groups emerged. “I thought these guys must be buying them for their wives or their girlfriends or moms,” shares Chen on our call.
A post shared by Threads Xenia Chen started conceptualizing the idea after learning through Facebook ads that 50 percent (yes, you read that right) of their existing customer base identified as male, with ages ranging from 20 to 75.